Digital Branding GOes PRO

"Join the GoPro Movement"

With one phrase, GoPro has just given us an inside look at their digital branding technique.  GoPro has made it their mission to not just advertise for their product, but to create "a movement."  The first thing that you see upon visiting there website isn't the dimensions of the camera, or the fps of the lens.  It's a video of real life people filming real life experiences, experiences that you too could be living and reliving if you had the GoPro to capture it all. 

Well..let's face it; that's not entirely true.  The amazing videos you see shot on a GoPro camera are not the kind of video the average consumer will be shooting.  However, these videos that the average consumer watches inspire them to become more than just the average consumer.  While plenty of GoPro's target audience are the extreme sports gurus, the product is just as awesome for those of us who will be using the camera to visit a semi extreme water park or to strap onto our drunk friend at the next big party.




what you THINK you'll look like...

REALITY

 GoPro successfully utilizes social media via Facebook and Twitter giveaways, as well as having a highly viewed youtube page: http://www.youtube.com/user/goprocamera. All of these aspects encourage interaction with a wide variety of potential consumers. The only change I would suggest would be to further push their presence on youtube. Like I said, not everyone is going to be using the product to fly over mountains, but seeing the funny and creative way the average joe uses the camera could be a key component leading to the purchase.