Camp Traditions

Here are a few different products from the Camp Traditions soup and chili mixes. You can tell from the packaging, even without looking at the pictures on the package, that the target audience is supposed to be the outdoorsy, nature type. The colors are all warm colors and the font is bold and fairly masculine. The pictures on each package further enforce the message behind the brand and its packaging. A picture of a forest and a duck hunter definitely scream “buy this if you’re spending the weekend in the forest duck hunting.” The name “Camp Traditions” also helps speak to the target audience of the outdoorsy camper types. The warm rich colors in combination with the masculine font and the worn looking background makes me, as an audience, assume that these soups are going to be very hearty and filling, and also easy to prepare with limited supplies and equipment. The pictures at the bottom of the package are't too detailed or large that it distracts from the text. While the pictures aren't of the product or explicitly related to soup mix, it relates to the brand image and draws your eye in; the very next thing you see is the text "chili" or "garlic," which is exactly what Camp Traditions wants you to see. The package front isn’t too crowded and still manages to convey its message to its target audience; I really love this design and how well it works for all of their products!

http://www.object9.com/
This design was done by Object Nine, a marketing strategy and interactive brand development company that has headquarters in Atlanta and Baton Rouge.